The Sakai City Industrial Promotion Center, as one of the activities aimed at expanding demand abroad for products made in Sakai and creating a market abroad for Sakai based businesses, displayed products from January 30, for five days in the Japan Pavilion of the "New York International Gift Fair - Winter 2011", the largest gift fair in North America, held in New York City, USA.
Heavy snowstorms during the week of the fair kept many buyers from traveling to New York, and as a result, some days had very few visitors. But even so, the quality of the products exhibited this year by the 3 participating companies, was very high, and these products had been developed with the US market in mind. The displays were very appealing and the active, yet soft sales approach of the floor staff all combined to make this year's exhibit more successful than last year's event.
Kaneshige Cutlery Co.,Ltd. (2nd time, including last year's NYIGF)
For this year's fair, Kaneshige Cutlery prepared special kitchen knives and mini-knives of the same quality construction.
Kaneshige Cutlery is well known for its quality kitchen knives, but these mini knives are also hand crafted and of extremely high quality. With a Japanese themed design, thorough and beautiful finish, and a gift-appropriate price range, buyers fell in love with the product, and orders easily exceeded last year's.
Kaneshige Official Website
Baieido Co., Ltd. (6th time at NYIGF. 5 times as solo exhibitor)
This year, Baieido focused on a new product, based on the principles of Feng Shui, called " Feng Shui Incense". The display was placed in the most visible spot of the booth, and as hoped, pulled in many buyers to the booth.
The colorful packages and sense of fun found in the Feng Shui product concept particularly captured the hearts of female buyers.
Baieido Offical Website
Yamamoto Shigyou Co.,Ltd (2nd time, including last year's NYIGF)
This year Yama-Kami actively presented new products, including paper products with interwoven charcoal.
Such high quality stationary is rarely seen in the US market, so it attracted much interest. The high quality product and well designed displays brought on many inquiries from buyers.
Paper based suitcases and briefcases, which combine both design and functionality, attracted much attraction and many orders.
Yamamoto Shigyou Official Website
The Sakai booth, attracting many buyers. |
Kaneshige's traditionally crafted Mini-knives were very popular. |
Baieido's "Feng Shui Incense" captured the hearts of many female buyers. |
The design sense of Yamamoto Shigyo's display lured many visitors. |
New York International Gift Fair (NYIGF) Winter 2011
Main Sponsor: | George Little Management, LLC |
Open: | January 30, 2011 (Sat.) to February 3, 2011 (Thursday) |
Place: | Jacob K. Javits Convention Center, New York City USA |
Scale: | Exhibition Floor: 48,500m2,Number of Visitors: 35,000, Number of exhibiting companies: 2,800 |
About: | With nearly an 80 year history, this is the largest gift trade show in North America. Many of the visitors are buyers from all over North America, and the fair is well known for connecting to good business opportunities. Many Japanese companies also attend, and have reported many successful business negotiations. (Excerpt from JETRO documentation) |
Details: | Please visit the official website. http://www.nyigf.com/ |